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West Timor Mandarin Marketing Case Study—Implications for Supply-chain Management in Developing Countries

Wei, S., Woods, E. J., Adar, D. and Singgih, S. (2001) West Timor Mandarin Marketing Case Study—Implications for Supply-chain Management in Developing Countries. In: Postharvest Handling of Fresh Vegetables. Proceedings of a workshop, 9–11 May 2001, Beijing, China.


Article Link: https://ageconsearch.umn.edu/record/135377/files/P...


Changes in the external environments in food and fibre products in developed countries have brought increased interest in supply-chain management. The global competitive environment is one impetus driving demands for cost-effective food and fibre supply chains. In addition, quality requirements, strict product specification, and food safety issues can be achieved only if food supply chains are transparent and traceable all the way to retail chains. In spite of the interest in developed countries, little supply-chain research has been done in the context of developing countries. This study looks at marketing in the mandarin industry in West Timor, Indonesia and outlines potential participants in supply chains in the industry. With the assistance of non-government organisations, the social constituents of West Timor, like many other developing countries in Asia, can be utilised to foster supply chains, even though their drivers are different from those in developed countries. Traders rather than retailers are often the channel managers and are able to appropriate more values from the chain.

Item Type:Conference or Workshop Item (Paper)
Additional Information:ACIAR Proceedings No. 105
Subjects:Agriculture > Agriculture (General) > Agricultural economics
Agriculture > Agriculture (General) > Agricultural education > Research. Experimentation
Agriculture > Agriculture (General) > Agricultural education > Agricultural extension work
Plant culture > Food crops
Plant culture > Horticulture. Horticultural crops
Plant culture > Fruit and fruit culture
Live Archive:22 Oct 2020 01:14
Last Modified:03 Sep 2021 16:46

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