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Strategic Analysis: A key factor in developing horticultural supply chains in transitional Asian economies

George, A.P., Nissen, R.J. and Broadley, R.H. (2006) Strategic Analysis: A key factor in developing horticultural supply chains in transitional Asian economies. In: I International Symposium on Improving the Performance of Supply Chains in the Transitional Economies. Acta Horticulturae (699). International Society for Horticultural Science, pp. 205-211.

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Article Link(s): http://www.actahort.org/books/699/699_23.htm

Publisher URL: http://www.ishs.org/


Globalisation is set to have a major impact on world horticultural production and distribution of fruit and vegetables throughout the world. In contrast to developing countries such as China, production and consumption of fresh fruit and vegetables in most developed countries is relatively static. For developed countries, we are starting to see consolidation in the number of farms producing fruit and vegetables with falling or static prices and real farm incomes. Global supply chains are now dominated by a few large multi-national retailers supplied by preferred trans-national distribution companies. The major competitive advantages that are emerging are consistency of supply of high quality product over an extended season and the control of genetic resources and their marketing. To capture these new competitive advantages, new strategic analyses and planning processes must be implemented. In the past, strategic analyses and planning has been undertaken on an ad hoc basis without accurate global intelligence. In the future, working ‘on the supply chain’ will become equally, if not more important, than working ‘in the supply chain’. A revised approach to strategic planning, which encompasses and adjusts for the changes caused by globalisation, is urgently needed. A new 6-step strategic analyses process is described.

Item Type:Book Section
Corporate Creators:Department of Employment, Economic Develompent and Innovation (DEEDI), Agri-Science, Crop and Food Science, Horticulture and Forestry Science
Business groups:Agri-Science, Crop and Food Science, Horticulture and Forestry Science
Additional Information:© International Society for Horticultural Science.
Keywords:Fruit; vegetable; trade; globalisation; strategic planning; supermarkets; China.
Subjects:Plant culture > Horticulture. Horticultural crops
Deposited On:27 Jan 2009 05:45
Last Modified:24 Oct 2011 01:31

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