The role of FutureBeef in marketing and extension

Abstract

The seven ‘touches’ rule is a common marketing theory used commercially worldwide. The theory indicates that it takes seven communications (of any form) with a consumer before they will commit to an idea or undertake the requested action. For online content contributors to FutureBeef.com.au where the intent of the content is to inspire action or behaviour change, the theory would suggest that a multi-pronged approach would be more successful at raising exposure and awareness of project outcomes than a singular post. Additionally, users of FutureBeef.com.au only spend on average two minutes and forty-eight seconds on a FutureBeef page before either viewing another page on FutureBeef.com.au, or exiting the website (Google analytics, 2019).
To combine the seven touches marketing theory and the behaviour analysis of users of FutureBeef.com.au, the following e-communication strategy is advised for FutureBeef content contributors.