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Innovating a consumer awareness of sweetpotato: industry, research and consumer adoption issues

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Best, T., Brown, P., Henderson, C., Dennien, S., Coleman, E., Prichard, M. and McCrystal, R. (2016) Innovating a consumer awareness of sweetpotato: industry, research and consumer adoption issues. Acta Horticulturae (1118). pp. 233-236. ISSN 0567-7572

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Article Link: http://dx.doi.org/10.17660/ActaHortic.2016.1118.34


In Australia, sweetpotato production has grown remarkably (1700%) in the last 16 years. Growers currently market 75 000 t per annum, worth $80-90 million at farm gate. The orange-fleshed cultivars are the most familiar to consumers, but other cultivars with varying flesh colour and properties also have potential for the consumer market. Given that Australian sweetpotato growers desire alternative cultivars to promote market demand, it is important to articulate the characteristics of sweetpotatoes that are most and least desirable for consumers. Research indicates that consumer acceptability of the new cultivar 'Evangeline' may assist sweetpotato growers and marketers in understanding the impact of both sensory properties, such as colour and the importance of flavour and texture of sweetpotatoes, and an awareness of the potential health benefits of sweetpotato consumption. In addition, whilst consumer preferences (regarding size, colour, texture, skin tone) and nutritional knowledge of sweet potato (regarding glycaemic index) is increasing, there is limited research investigating consumers understanding of health messages of sweetpotato attributes. This industry and consumer research review highlights the potential for promoting innovative strategies to improve adoption of new cultivars in the marketplace.

Item Type:Article
Business groups:Horticulture and Forestry Science
Subjects:Agriculture > Agriculture (General) > Agricultural economics
Plant culture > Food crops
Plant culture > Horticulture. Horticultural crops
Plant culture > Vegetables
Live Archive:07 Jul 2016 04:50
Last Modified:03 Sep 2021 16:50

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