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Developing a dynamic regional brand - focus on flavour.

Smyth, Heather and Mayze, John (2013) Developing a dynamic regional brand - focus on flavour. Project Report. Fisheries Research and Development Corporation.

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Article Link(s): http://frdc.com.au/research/documents/final_report...

Abstract

This project has delivered technical sensory language that accurately and precisely describes the flavour and texture of key seafood species to the seafood industry of the Eyre Peninsula. Industry members and producers have been trained on the sensory properties of their products and are equipped with knowledge of how to apply sensory language to their products for their customers.
The seafood industry of the Eyre Peninsula has embraced the “Eyre Peninsula Seafood Flavour wheel” and is already using it in the promotion of their products. In addition local, national and international seafood producers and end-users have indicated a strong interest in the results and outputs of this project and the potential application of the seafood flavour wheel in their respective businesses.

Item Type:Monograph (Project Report)
Corporate Creators:Fisheries Research and Development Corporation, University of Queensland, Department of Agriculture Fisheries and Forestry
Business groups:Crop and Food Science
Keywords:Final report
Subjects:Aquaculture and Fisheries
Aquaculture and Fisheries > Fisheries > Fishery research
Deposited On:18 Oct 2011 02:22
Last Modified:11 Feb 2016 03:15

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