Online communication channels can influence adoption: a FutureBeef case study

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Sallur, N. M., Folder, S., Ball, A., Curtis, K., Ward, J.A., Bath, G.S. and Brown, K.T. (2022) Online communication channels can influence adoption: a FutureBeef case study. In: Australian Association of Animal Sciences 34th Biennial Conference 2022, 5–7 July 2022, Cairns, Queensland.

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Publisher URL: https://www.publish.csiro.au/AN/pdf/ANv62n11abs

Abstract

FutureBeef is a collaboration between Queensland, Northern Territory and Western Australian agricultural departments and Meat & Livestock Australia. It provides a coordinated approach to the delivery of online information and industry engagement for the northern beef industry. FutureBeef utilises a variety of online communication tools, including website, webinars, social media (Facebook, Twitter and LinkedIn), eBulletins and multimedia. The objective of this study was to assess the effectiveness of FutureBeef's online communication channels in influencing adoption of recommended best management practices by northern beef producers.

Item Type:	Conference or Workshop Item (Paper)
Business groups:	Animal Science
Subjects:	Technology > Technology (General) Animal culture > Cattle > Meat production
Live Archive:	06 Feb 2024 03:47
Last Modified:	06 Feb 2024 03:47

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